Library Stuff

Closing Keynote – Wednesday

Technical/Tangible/Social

Liz Lawley – http://delicious.com/mamamusings/il08

New arcs

She’s going to show us a lot of stuff – “none of it is cheap, and all of it you’ll want”

Today is her bloggoversary – 6yrs

New game experience…how think about new library experience. Don’t want to move “behind the screen” as games begin to move out from behind them. How can we embrace the tangible again.

iPHones popular because the feel good. Tangible, touchable. They understand importance of this tangible object.

We’ve been thinking of these objects as way to deliver content. This is not where these object shine – instead about “social proprioception” – sense of what they sound like, how to move around in a space, or a social space.

Twitter gives us this social proprioception, so do FB updates.

Twinkle – twitter client that runs on the iPhone – uses GPS info on iPhone to show who is nearby.

But virtual isn’t enough. People want to be physically present.

Ambient Devices – co. makes cube or sphere that changes color that follows something – like stock market. Also make an energy usage readout – Home Joule – what are you paying right now, what is current energy usage – biofeedback loop for house energy consumption. Can get points toward bill for using less! Game mechanics for power consumption!

Availabot – not commercially available yet – from Schulze and Webb. YouTube – Availabot.

Chumby – interactive media player that streams fav parts of Internet. Can push to device – could give to grandparents to push photos, etc. It’s cute.

Baztag – little rabbit – talks, monitors online environments, send kisses from friends. Both baztag and chumby don’t require being at computer. Inherently social, visual, kinetic.

Mir*ror – “give powers to your objects” – RFID tag reader with USB interface – lets you define what to do when you scan a tag. Car keys, books, stuff! Buy RFID stamps to stick on items. Libraries – tag people- optional, opt-in – who’s at the library today?

Botanicalls – plug sensor into plant – when needs water, it will twitter you!

Arduino – simple usb circuit board that’s totally open source, programmable, with community to support. Forum, playground, getting started, etc. Creating interactive objects. She’s giving to 14yo for Xmas. ((Great gift for my brother!! – Jus, you didn’t hear that!))

Magazines we must subscribe to at Library: Make: and/or Craft: - popular mechanics for this century. Hands-on projects, e.g. using garage hero controllers to make real music. Cool!!!

She takes crochet to faculty meetings, so she can feel she’s accomplished something in the meeting 

Flickr photo: “in conference call, no one can hear you knit” – LOL!

Ravelry – website – keep track of yarn! Store inventory, see other people’s projects with same yarn. ***

Etsy – very successful website – buy and sell handmade items. Clothing, jewelry, magnets. Directly from craftsperson – no markup! Handbound book made out of scrabble boards! (she bought as gift for husband – personalized).

***Moo Cards – minicards – fun! All your flickr photos can be made into moo cards.
She made Xmas gifts out of Moo cards – magnet on back, stored in tins, decoupaged tins. She made website where she explained how to do it.
Moo now makes sticker books! ((Xmas idea!!)))

Lulu – make your own books, photo books, etc. Use as a portfolio to hand to potential employer!! Photo books of local history. Self-publishing gets around some copyright issues – they’re using their own stuff. Sense of ownership and creation.

Julian DeBell?? - project: Play Money, the Craft Project – on flickr? Version in Second Life – sold on SL pdf version of virtual books. Made handbound copies of the book, but couldn’t because of copyright. Book as currency….confusing!

Outlets to Go – light, 4 or 6 outlets, folds nicely. Social hardware – Liz saw on mstephen’s blog, who saw it on Karen schneider’s blog. Tangible product – people want to touch. “Mine’s not as nice as that” – design matters!
Msauers – wiki – airpower – where outlets are in airports.

Using electronic outlets and network jacks to bring people into your space.

Free Speech Movement Café in Berkeley – dean of library school asked why are you going to library, why are you leaving library. One consistent answer – food! No food at the library! Java Wally’s @ RIT Library. Former “study area” where they can eat, work, wifi, etc.

GREAT presentation.

Twitter and how the “Twittest” Use it for Keeping Up

Christa Burns
Michael Sauers
Connie Crosby
Jezmynne Westcott

Christa Burns and Michael Sauers

What is Twitter – microblogging

Official question: what are you doing?

140 characters or less
Follow friends

Hard to explain – can only be experienced. You MUST participate in a conversation to really ‘get it’.

From website, phone, etc.

Twitter Vista Gadget available
Twirl
TwitThis – if on a website and want to tweet that page – hit twitthis bookmarklet ***
Twitterfeed – feed your blog to twitter

Commands
@username
d username message – direct message
nudge username
l: location information – l:50265 or location
follow username
leave username
block username
invite phonenumber
#hashtag

Direct messages
If your stream is public, everyone can see it. Private – friends only. Can be deleted when get old.

Add friends – follow button

Ann Arbor District Library – announce new books, events, with url back to aadl website
NLC Reference – post questions, but not answers from ref desk.
BBC News
Mars Phoenix – rover on surface of Mars is tweeting!! Cool fun. Cassini and Spirit and Opportunity, as well.
LA Fire Dept has a feed. Updates on where fires are, etc.
Providence RI weather – fredcampagna – he’s chatty and fun.
Barack Obama, John McCain
“darthvader is now following you” – following politics as if darth vader

Don’t follow too many people – “Twitterference” – so many sms tweets that you can’t make a phone call
Don’t assume it’s content

7 Tips to good twitter experience
http://meryl.net/2008/04/01/7-tips-to-a-good-twitter-experience

follow unto others
@comment others
link to your stuff – blogs, website, etc.
don’t take non-responses personally – no “away” messages available
be patient
avoid addiction
use your name

Jezmynne and Cindi

Jezmynne – raise hand if someone just like you at your institution – almost no hands!
Twitter good for finding your “Tweeple” 

Showing TweetDeck on Mac. Used to find windows tool comparable to Mac tool for something – asked her twit friends.

TweetDeck available for Windows.

Twirl – along with TweetDeck, twirl is an AIR app. Cross platform

Friendfeed can pull it all together.

Flock is a browser – can use it and its sidebars to log in on side to twitter, etc. ***Want!

Twitter is like…based on David Free and Peter Blomberg 


FUN!

Finally getting live signal up here on the 3rd floor! What is it with the Internet Librarian curse and the no connectivity? Frigging hell. There are like 500+ librarians who brought their laptops, and no connectivity in the bulk of the rooms. Not the fault of InfoToday, but of the hotel. Get it together, Portola!!

I iz online, bloggin ur talk.

Defining and Measuring Social Media Success

Jeff Wisniewski, Univ of Pittsburgh

Wednesday, October 22, 2008
10:30am

How do we measure these new tools and their success.

Outline:
Why be social?
Developing a social media plan
Assessing social media success

Why be Social?

Bad reason: “cause everyone else is doing it…”; “cause kids think it’s cool”

Good:
Innovative ways for libs to connect with users we may never see face to face
To encourage, promote, innovate, learn, adapt
To improve cust service
To discover and deliver what users want
To “market” without marketing
Your Google page rank is influenced by it
People are anxious to interact with you online – stats, study at www.coneinc.com/content1182

Over a third of respondents said they used Facebook to discuss academic work with other students weekly, were interested in idea of using FB for more formal learning/teaching. www.physorg.com/news143200776.html

Developing a Social Media Plan

1) Listen – step back and ask yourself some questions. Before you engage, listen. Is there a conversation? What’s the nature of conversation about your library? Is there one?
2) Prepare – Define a strategy, define goals. E.g. increase awareness of library services, increase number of cards issues, expose collection ‘gems’. Pick a platform, or two – depends on your goals which one you choose. www.slideshare.net/lordorica/social-media-at-sun-microsystems ;
3) Engage
4) Measure – most corp’s have no idea what return is on social media activity. Prospero Social Media Survey. Why measure? Otherwise we can’t ‘sell’ our ideas. “We have 38 Facebook friends!” – What does this mean? Who are they? Why are they Friending you? If you can’t answer the question of why are we doing this and should we continue, you will have problems.

What you’re not measuring:
1) Friendship – how do you measure friendship? “Can you put a rainbow in your pocket?” (funny!)
2) Happiness
3) Karma
4) Enlightenment
5) Girl power!

Measurement needs combo of Quantitative and Qualitative.
Someone “Fan’d” your page – and then what? Did they contribute? Did they comment? Did they engage?

(Very engaging speaker!)

What you are measuring – the “Trinity Approach” (Vinash Kaushik)
1) Behavior – the “what”.
a. Quantitative – number of blog posts – Boyd’s Conversation Index – provides quantitative measure of blogging output – posts divided by comments + trackbacks. Should be greater than 1.
b. Number of facebook friends/posts
2) Outcome – the tangible benefit of your social media activities
a. Higher satisfaction
b. Fewer help desk calls
c. More searches
d. Increased funding
e. More cards
f. More event attendance
g. Whatever
Ex: Digital images to Flickr – Monitor referrers: 400 users/mo coming from flickr – collection use increase of 2.1%. Real sense of tangible benefit. Easy to sell to mgt. ROI – return on investment
3) Experience – listen!
a. Listen, Engage, Converse – take Action based on what you hear. Action might just be to explain library services to your users in clear way.
b. Experience can be measured and evaluated – stars, scars or neutral?

Five Things to get started

1) Monitor general search engine results
a. Library generated top 20, user generated top 20, stars, scars, neutral
2) Monitor social media search engine results
a. Why? Used by high value, highly connected, highly influential users – pays great dividends if fans of library
b. Choose engines that match your media efforts – Technorati – for blogs and feeds. Register blog w/them and get metrics. Who linking to you? Are they blogs that your users would respect?
c. Delicious – built-in stats to monitor links to your content, tags and notes. Who has bookmarked your blog? What comments left? – stars, scars, neutral.
d. Twitter – Seattle PL does great job on twitter – many of their posts are ‘stars’ – advanced search features a local search
3) Create alerts
a. Google Alerts – for refers from search engines. What terms do people use? Metadata.
b. Choose ‘comprehensive’ to get results from news, blogs, web, video and groups.
c. Notified ‘as it happens’.
4) Analytics – Google and Clicky – Google Analytics, Clicky Web Analytics – getclicky.com
a. Create conversion funnel to measure a social media action chain
b. Look at referrers – coming to your site from social media sites where you have presence? How change over time?
5) Assess the nature and sentiment of activity
a. What is the strength and tone of the social media activity?
b. Deep comments or superficial – “drive by’s” – ex. Library is too noisy.

Presentation on slideshare – look for IL2008 event.

Pecha Kucha – Conversation Face-Off!

Wednesday, October 22, 2008
1:45pm

Stephen Abram
Rebecca Jones
Nancy Dowd
Greg Schwartz
David Lee King

I’m the videographer, so may not take too many notes…

6 mins and 40 seconds – 20 slides, 40 seconds for each speaker.

Rebecca Jones – Planning with Passion

Gurus – her dad and Peter Drucker
Shared ability to bring clarity to complex situations

Closing the gap – Analyze, Decide, Do

Clarity on choosing 2.0 tools
What do you want your library to be known for?

Customers, Capabilities, Context (purpose), Mission & Vision

Drucker’s 5 questions – what is mission, who is customer, what does customer value, what are results, what’s our plan?

Base your plan on what you CAN control and MUST have

Plan to succeed.

Stephen Abram – Trendspotting

You can’t wait for everyone to change at once

Weak Signals: Radio vs. TV – Nixon/Kennedy

Is YouTube more powerful than tv ads in this election? Yes. Yet campaigns spending most of their budget on tv ads.
“Quayle in a skirt”

WEbkinz- when your stuffed animal has a social life online…” weak signals

Club Penguin – Disney kids on social crack’

“TechCrunch is the new F**kedCompany.com” - Netflix, video stores

Scrabulous – (Stephen disses Jane Dysart)

The soccer mom is the average gamer now. Also eLearner, txt’er, hmmm.

Geocaching. “Who’s going to do geocaching for their library orientation first”

Going to a ‘mainly mobile focus’

University cafeterias are full of cell phones, not laptops now.

US graduating fewer engineers than other countries.

“Be careful of the electronic”

David Lee King – The Librarian…Is the Product

We have lots of products – books, magazines, etc. websites, pointers to other sites, search engines, etc. specialized subject guides.

IM chat, blog posts, authored by librarians. We can show our personalities. Makes our libraries more human.

What should we be selling?

We sell by what we market to the public.
Books? Amazon does it better.
Search results and info? Google.
Staff? Want to sell someone you work with? But perhaps we should sell ourselves more and better.

Google answers, we improve the answer.
You don’t ‘friend’ Nike, you friend people. Make it personal.

We provide experience. We make books fun and easy to access. We answer the phone. Every interaction between staff and patron is experience.

We as product is lasting.

Nancy Dowd – A Marketing Manifesto
Director of Marketing – NJ State Lib


1st step – name the people that come in the door. Users, members?

2. I wil do everything in my pwer to create culture of transparency
3. no longer support silence of silos
4. I will support innovation (photo of Helene Blowers  )
5. I will make demands on my vendors – if products not easy to use, goodbye! They must give us a marketing plan so we can maket to public
6. I will make friends with my long tails – there’s a tattoo sewing circle!
7. I will honor all choices of communication tools
8. I will embrace diversity in everything I do.
9. I will act Green. Not just thinking green.
10. I will find the “me” in my library. Ex: selling Michael Stephens as ad for Dominican
11. I will measure the right stuff. Not about who’s coming thru the door, but who’s coming to website
12. I will market to voters. The people who support our libraries are not coming in to our libraries. They want to hear from us.
13. I will tell stories. Leave impression, matter to people.

Story of Sean – trusted patron. Video. Rocks!

Q: how do folks in back of house (cataloging, etc.) help sell the front of house?
A: keep fresh in people’s minds how you’re helping service staff. Market to staff. Not so much to patrons, unless you write for the website. (David)
A: we can be anywhere in library and play crucial role (Rebecca)
A: our passion will be increasing part of our jobs – our interests (Nancy)
A: no one should think of themselves as back office, no silos! (Stephen)

Stephen: enough with the annual reports as communication tools - they don’t work!

Nancy: and if we can be funny, too – golden!

Q: Story behind the Sean video
A: Nancy explains. Digital stories initiative – training libns to get stories.

Fostering Innovation and Creativity
Tuesday, October 21, 2008
11:30am.

Frank Blair
Thomas Kozak
Tom Cole
Paul DeVillo

Public Lib of Charlotte and Mcklenburg County
24 branches, countywide service areas.

They are the largest free Internet service in their area.

ONLY place where such a service is available to Everyone.

Technology Scholarship program for staff – new ideas are rewarded, supported.

“There should be a website that…”
“The library needs a database that…”
Those two phrases were start of bulk of the ideas.

Time to create, time to populate with data – scholar program allows for these time crunches.

Like mini-Fulbright. Apply for scholarships, for stretching wings of staff. Developing leadership opportunities, esp. for front-line staff. They are most acquainted with needs of end users.

Selecting Candidates – looking for indiv’s who:
• Question the status quo
• Tolerate risk gladly
• Exhibit patience – esp. needed with technology
• Trust the process – open to change
• Are open to unexpected outcomes
• Demonstrate an ability to ‘leverage resources’ – beg, borrow or steal

They come work for 6 mos at virtual development location

Innovation Cycle
Idea Generation – happening in daily work life, working with end users
Incubation
Experimentation
Implementation/Analysis

Cycle – step 4 feeds back into step 1
It’s NOT enough to budget money for innovation – you also have to budget TIME!!!

Thomas – Project Snapshot

Sharing info with a wiki
Share knowledge between depts.
Encourage collaboration
Quick access to commonly-needed info

Recruiting Applicants
Ideas are out there – seeds are everyday problems
Broaden your applicant base – reach beyond your normal movers and shakers

Mentoring – guidance for working w/in org structure
Project-bldg experience
Strategies for innovation
Resource availability

Planning and Design
Project = test bed for learning and exploration
Free and open source options – flexibility and low-cost experimentation

Construction – developing and prototyping the project
Collaboration w/existing svcs and depts.
Continued learning
Decision-making
Gathering input

Need to be sure support is there so permission doesn’t need to be asked at every move.

Ongoing Devt – Implementation and Evaluation
Tool Building – other groups now working with tools he created, doing things he hadn’t thought of
Connecting with Users – how use tools in everyday

People aren’t always used to having their ideas be listened to – may need to work with this a while and adapt

**
Tom - Tech Scholar, Hands-On Experience, Live Online Learning

He just did B202 session – see slides.

Things learned as a technology scholar:

Define Your Deliverable – what’s the One Big Thing? Once he knew what he wanted, all else fell into place.

Don’t Be a Hermit – though given time on your own, don’t isolate. Primary goal is to come up with something the library can use. Meet with others in/out of library who can help move project forward, or who are doing similar things.

Understand Costs – not just in budget, but in terms of:
Time. Long transition period? Lots of training? Staff diverted? Big concern: IT staff time.
Hardware. Went with web-based to save IT time, but some hardware required.
Cost of Training. Want transparent service – how make this seamless?

Experimentation/Implementation Phase:
Know your material – be sure you can answer questions
Listen to your testers – they may tell you things you don’t know about software/service. Be ready to change your approach.

Focus group – was a disaster. Lots of operator error, glitches.

*Repeat the Test – try again, see what goes better, what still need to learn. Learn from mishaps or string of mishaps.

(Tom Cole is good presenter – personable, clear)

Implementation – point where you need to let it go – turn over to someone else.

**
Paul DeVillo – he took over the project and put it on the web.

Not all projects the same, but some workflows common to all. Have to produce something.

Project: Digital Times – set of interactive tech classes for extracurricular activities for homeschooled students. Also connected students to other resources at library website.

Project: The Gaming Zone – part of ImaginOn – pulling gamers into library. Calendar, tourneys, post events (staff), etc.

Project (Tom’s): Live Online Learning project. Flash video sells as commercial to users.

Project: PLCMC Learn and Share. Drupal implementation.

(Amazing session!)

Innovation: From Best Practices to Fresh Practices

Helene Blowers
Columbus Metropolitan Library
Innovation and Change Track

Tuesday, October 21, 2008
10:30am

How take ideas learned here and elsewhere and take them back to your organization?

What it’s not…buzz words, technology. None of these are innovation in itself.

Important part of innovation is to take dreams and ACT upon them.

Doing new things is easy, but getting someone else to do new things can be very hard.
Changing behaviors/institutional thinking to allow for innovation.

If you are in supervisory role, your job is not to do new things, but to get out of the way (!) of those who are. To facilitate, allow.

How do we reach people with best/fresh practices?

Seth Godin – book: The Purple Cow – “It’s the combination that creates remarkable.”

Tom Peters – Innovation Circle. Book.

How do you change the organizational culture to allow innovation to happen? NOT about how to do innovation – there is no blueprint for that. It’s about creating the space for it to happen.

Creativity, Strategy, Implementation, Profitability.

Can have hard time getting to impl. part if stuck in strategy part. Getting org to give you time, energy, tools.

Focus on Quantity, not Quality. Change of thinking. Business world cares more about quantity – doesn’t matter how crazy it is – throw them all out there.

Become a collector and collect everything.

**Get outside your comfort zone. Take your office somewhere else! Hard to generate ideas from routine!!

Bounce Your thoughts around. Share your ideas – best if you bounce them around with someone.
**Strategy:
Being strategist means being a change agent.
Tips for Strategy:

Quote: “Without change there is no innovation, creativity, motivation…”

*Make it Believable – convince org to apply time/resources – focus on the MVV – Mission, Values, Vision

*Create Alliances. Make Connections – outside your silo.

*Don’t Ask for Permission. If you have to ask, ask for support, not permission. More likely to support, if you say you will take leadership.

*Sell Your Vision Personally. Don’t create huge report – sell it in person. You cannot sell vision on paper! Do the report, but have it as backup. Make an appt to sell that vision to most strategic person.

*Find a Champion. Someone who shares your thinking. Or at least will support new leadership. Many managers are overwhelmed, want others to take on.

**Implementation:
About projects and project management.

**Profitability:
Making positive impact on your organization.

Innovation is Iterative – doesn’t happen all at once. Happens constantly.

Innovation is Messy – we don’t know the outcomes, how it will come about.

Innovation is Beta – always being tested, feedback, refocus.

Innovation is Risk – be risky.

Innovation is Creating New Patterns.

Innovation is part of the learning process – we all have “lifelong learning” as part of our vision, so this is natural combination.

7 Habits of Highly Innovative People
• Persistence – ‘takes a lot of erosion to create a landslide of change’. Don’t give up.
• Remove Self-Limiting Inhibitions (****). Perhaps we don’t take step to make connections, alliances.
• Take Risks, Make Mistakes. Be able to forgive yourself. Feel comfortable with risk. You always learn something.
• Escape and Explore New Angles. Get out of comfort zone.
• Collect Ideas and Write Things Down. Post-it notes all over cubicle, white board of ideas.
• Find Patterns and Create Connections. Find the things that are unique, as well as connecting
• Stay Curious – ask Why.

It’s about how you as an individual think differently, act differently.

Slides at www.librarybytes.com

Q: We have think tank, do you? How use? Doing Learning 2.0 program (Helene’s program). Q: How come up with new ideas – at lull point?

Q: How to get the other 2/3 of librarians to get on board? (Jezmynne)
A: do it one person at a time. Build connections.

Helene – she sees her job as creating the fertilizer for innovation, setting the stage.

Mashing Up and Remixing the Library Website
Karen Coombs
Rachel Vacek
University of Houston Libraries
Monday, October 20, 2008
3:15pm – 4:00pm

(instead of Amanda Hollister’s presentation – she was sick)

Karen – MLS and MS in information management from Syracuse
Wrote book with Jason Griffey on library blogging
Library Web Chic blog

Rachel – Web services coord – drupal
2007 ALA emerging leader

Both part of BIGWIG

Rachel:

The problems with traditional library websites:
Info on lib website is maintained by many, with varying skill levels.

Lib websites incorporate or should, info from many systems (blogs, federated search tools).

Same info repeated several places on website

Users want info at fingertips

Lib info should be integrated with curriculum.

Traditional Solutions:
Use database-driven web pages
Install a CMS
Distribute responsibility for content creation and maintenance throughout the library
Make other library systems look as much like library site as possible

Karen’s Vision:
Easy to use system, little Web Services interference in content creation
Remixable blocks of content, objects, metadata
Ability to incorporate content from other systems easily
Website content easily sharable w/other systems

Looked at Drupal – powerful, gui interface, but many diff modules make it complicated
**iGoogle – personalized google pages – add modules, customize
WordPress – wysiwig editor
Web 2.0 Six Pillars – tried to integrate into website cms
Radical decentralization
Remixable content
Small pieces loosely joines
Perpetual beta – some staff struggle with changes. Need documentation, training
User as Contributor
Rich User Experience

They have 50+ librarians, all creating content. Take ownership of that content.
Content owners control their pages, including metadata on ‘owned’ pages. Watch for link updates, so no “link rot”
They can see all their ‘stuff’ in one place.

Web Svcs has test server where they can play with things and build what they need.
Feed Module – pre-populated feeds, can be searched and added by librarians to their owned section.

Karen:

Using Microformats – way to encode certain content within site to say “this is an event” or similar. Can be moved into a Google Calendar, etc. Make the library content portable.

Tutorials can be Embedded and Emailed like YouTube videos.

API for Library Website – people will be able to get into object metadata and use it elsewhere. Used OpenSearch (Amazon) standard as base for much of data. Output in diff formats – xml, atom, rss, json, html

They’re giving their subject librarians a great deal of control over their portions of website, but don’t require a lot of technical knowledge to work on site. Each one slightly different, but have cohesive design (policy).

Demo – amazing easy for the content creators!

Next Steps:

Complete the api, complete functionality, integrate worldcat api, personalization, integrate with other library systems.

Want students/faculty to eventually be creating/contributing content.

librarywebchic@gmail.com = Karen
revacek@gmail.com = Rachel

slides at http://www.librarywebchic.net/218/websitemashup

Q: what about editorial oversight?
A: leaving it up to supervisors to set limits – they simply facilitate the infrastructure. Use colleague review (shame) to keep things in line, keep it looking good.

Cool Tools for Library Webmasters
IL08 October 20, 2008

Darlene Fichter – Univ of Saskatchewan
Frank Cervone – Chicago State Univ

2:15pm – 3:00pm Monday

Will be on SlideShare.net tonight

VisCheck
Computer simulation of the entire process of human vision
Way of showing what things look like to someone who is color blind
Online service

Thumbalizer
www.thumbalizr.com
Will take image and create a little thumbnail image for you. Can process web page and see what images would look like as thumbnails.

ImageFlow
Similar to some functions on a Mac – move through images in carousel function cool!

DeGraeve.com
If you’re color challenged and you’re trying to choose colors.
Color Palette Generator – suggest dull or vibrant version of palette.

Widgenie – widgenie.com
Create widgets! Creates snippet of code to do simple widgets – create online chart.
Data visualizer. Plug in data, create widget.

Thefreesoundproject - Freesound.org
DF: Can put Halloween sounds on website 

Call Graph – free Skype call recorder – callgraph.in
Great for podcasts on skype.

Freemind – Mind mapping (for brainstorming) – http://freemind.sourceforge.net/wiki/index.php/Main_Page
Document how you or group are thinking about something. Ways to allow group work, too.

Firefox tools:

SafeCache –
protects your privacy
defencds against cache-based tracking techniques
embedded content is cached
enable/disable in options menu of Privacy pane

SafeHistory
Similar – defending against visted-link-based tracking techniques

FoxMarks
Synchronize your bookmarks among many machines. Update at my.foxmarks.com
Works in background to keep bookmarks up to date.

FEBE – Firefox Environment Backup Extension
Quickly and easily backup your firefox extensions
Easily synchronize your office and home browsers
May specify user defined items – backup virtually any data on your computer

LinkBunch
Lets you put multiple links into one small link
Firefox ext creates a bunch from all your open tabs
Twitter bot in the works – so can send bunch of stuff at once!

DocSyncher
Automatically finds and syncs your doc files to Google Docs
May be faster than launching in Office?
Requires download
A bit worrying – careful what gets backed up.

**
TrueCrypt – http://www.trucrypt.org
Encrypt your USB stick
Esp if running applications from usb

File Hamster – http://www.mogware.com/FileHamster
Real-time backup and archiving of your files while you work
Monitors files and directories – creates incremental backups automatically
Can do a number of things with this – different permissions for files and directories. Happens auto in background.

Syncback Freeware – www.2brightsparks.com/downloads.html
Backup all files anytime with a single click
Scheduler to automate backups
Designed more for server level.
Versioning, synch, incremental backups
He uses for keeping laptop and desktop synched.

FreeUndelete – http://www.officerecovery.com/freeundelete
For when you didn’t mean to delete completely (!)
Returns directory entry to directory (1st level of delete)
Useful for corrupted disks – when directory structure got destroyed
Free product, unlike most similar.
Windows only for now.

**
Usability Tools

***Browsershots – http://browsershots.org
Creates screenshots in different browser
Open source, online service
Not terribly fast, but not bad.
Sends you back screenshots with display data.
You have to say “keep going” cuz they sell commercial version

Feng GUI – www.feng-gui.com
Automatic alternative to eye-tracking
Creates heatmaps based on an algorithm that predicts what a real human would do
Shows you where people’s eyes are likely to go
Ex: useit.com – Jacob Nielsen’s site

***Favicon from Pics – www.html-kit.com/favicon
Create a favicon for browser address bars, favorites and tabs from an image of your own (library logo, etc.)

SuggestionBox.com – www.suggestionbox.com
Improve your site and manage site feedback. Someone might do it for you if you don’t do it yourself.

DamnIT – http://damnit.jupiterit.com
Sign up, include damnit.js, an error happens, optional descriptions, you get an email. Good for debugging.

.htaccess password generator – http://tools.dynamicdrive.com/password

Cropper in C# -
Screen capture utility written in C# - can allow it to continually capture.

LGR Blog Webmaster Blog The Five Best Website Templates
Steal from the best. All freely available. CSS, XHTML
Openwebdesign.org, themesbase, freelayouts
***Use if finally get control of site!

Zug – www.zug.com/mp3/nothere.htm
Make a funny 404 page!!! – if you make, send to Darlene

Browse to older presentations – Darlene’s page
http://library2.usaska.ca/~fichter/cool_tools/

Alltime Favs:

Firefox – Firefox Web Developer Extension

Image Editors:
Gimp
Picnik
Photoshop Express

MeeboMe Widget
MailBigFile

Making a Difference with Digital Media (Branding yourself)
Greg Schwartz
Samuel Davis
Joy Marlow
1:15pm – 2:00 pm, October 20, 2008

Greg Schwartz – Managing Your Online Identity

6 tips for managing your online identity
1. Have a homebase – buy your domain name NOW, if you can; try claimID
2. Own your username – he used planetneutral for some time, but is rethinking. Now using gregschwartz where he can. Ex: baldgeekinmaryland – know something about him right away, easily recognizable.
3. Aggregate your lifestream – lifestream = provide way for someone who’s interested in me to go to single place and subscribe. FriendFeed is example.
4. Join the conversation. Single best way to get self as libn out to broader online world, is to insert yourself into conversation already happening. Certain amount of trust, authenticity, risk-taking required.
5. Follow what others are saying about you. He uses Google Alerts – google blog alerts.
6. Be authentic. Be yourself online – same as offline.

Joy Marlow & Sam Davis – Experiences Implementing Web 2.0
Columbus Metropolitan Library

Sam – Applications Solutions Architect
Joy – Digital Experience Analyst (verifies users experience is good)

“I could survive for 1 minute, 6 seconds chained to a bunk bed with a velociraptor”
found website. Joy = 28 seconds 

Joy –
Challenges with integrating web 2.0 tech into websites

Selling ideas to Administrators and Staff
Don’t be too enthusiastic if it keeps you from being clear. Bring staff along with you.

Learning curve – someone has to be first. Ex: creating digital archive, implementing Drupal

Keeping up with new tech – what’s viable? What’s useful? What will last?

**Bring the Customer Along – if you’re not listening, you may not know that they’re coming along with you.

At the mercy of 3rd party vendors and tech – ex: twitter. Be aware that things can go wrong.
Terms of use – Beware
Sam – they have gotten caught off guard by this.
Blogger and Google Maps requires that you attribute them – logo in corner.

Unclear Strategy
How will you use these tools, how will you manage them, how will they fit in?

Solutions

Engage Your Staff -
They did program based on Helene Blowers Learning 2.0 program at Charlotte Mecklenburg Cty.
Staff can become your best PR tool, best cheerleaders.

Engage Your Customers
Nancy Dowd – trust your users, listen to what they’re saying
Joy – PowerTools page – put post on there asking question – what technologies are you using, and what would you like to see library using?
Don’t overwhelm, but also don’t underwhelm. Many patrons now have entire library experience Online – pay attention to what they’re saying.

Believe In What You Do
Otherwise no one will believe it.

Test – Beta test

Tips and Tools:

Prototype – something people can look at, feel, use.
Ex: They are working on CityWall project – large, multi-touch screen to allow users to interact with each other. Upload photos, crop, etc. Like iPhone, iPod touch.
He was able to make multi-touch PC with minimal resources – getting feedback from users.

Let it Be Torn Apart
Put it out there, let them use it, even if you think it’s raw. Make tool better with feedback.

Don’t be Afraid to Fail
And don’t be afraid to give up on it if it’s not working. Adjust.

Digital Marketing – Success Plans and Organizations
Sarah Houghton-Jan and Aaron Schmidt

Sarah: San Jose PL – Digital Features (?) Manager

http://themword.blogspot.com – last session’s presenter’s website.

http://walkingpaper.org/presentations/outreach – this presentation

Aaron:
What is library outreach? – not just connecting users with library, but connecting users with *librarians*. For libraries to transform, requires relationships.

Ex: Librarian Trading Cards

What is Online Outreach?
When we’re serving people online, we’re serving everyone – traditional blocks no longer apply. We serve anyone who approaches our service desks, so lets take down online walls, too.

What are you Marketing?
Do we have snake oil, or something of substance?
Make your library website two-way: Can people – register for cards? Share their opinion? Have an identity?

BE GOOD – most crucial, hardest thing to do. We have to have good content online! Hard part comes with developing plan for good, relevant, dynamic content.

Sarah:
Free is Nice – most everything in today’s presentation is free.

Library Directory Listings: LibDex, MapMuse, Libraries411, PublicLibraries.com, Libraries on the Web – make sure your library is correctly listed!! Want to rank high, have correct info. No dead ends. One time to do – easy.

Blog Search Engines – submit RSS feeds to blog search engines. **Use Feed Submitter (website) Serves to 15 sites at once.

Robin Good’s list of where to submit blog and feed,
http://www.masternewmedia.org/rss/top55
RSS specifications list of where to submit your feed.
http://www.rss-specifications.com/rss-submission.htm

blog geo-search engines – list your library
Frapper, feedmap, blogwise, gFeedMap
Sarah finds that people find their blog this way.
If you kill your blog, make sure you take these off, so no dead ends.

Wikimapia – add locations for your library and othe community features of interest.

Search engine findability – search for variations of your library’s name; minor or metasearch engines – Beyond Google!; if not coming up high on ranking, buy AdWords from Google ($); search engine optimization (SEO) ($).

Use AdWords to promote events – one book, etc. Relatively cheap for libraries.

Wifi – are we promoting?
**Wifi directories: wififreespot, wifihotspotlist, wifi411, wifinder, jiwire, wi-fi zone
Can bring people not only to bldg, but to website.

Community website presence sites: americantowns.com; canadaeventscalendar; booksalesscout.com; eventful.com; library thing local – use it for events, venues. Make sure your library is there.

Presence where it’s warranted:
In google, link:your library URL here – will tell you who is linking to you.

Find mentions of your library.

Social Review websites – find out what your customers are saying about you.
(((Me: need to check that they know wifi is now open!)))

Yelp.com – directory info – great small reviews about libraries, largely positive. WE should use and harvest that info – or work to improve it! If you get 5, 5-star reviews, you get a sticker that says “people love us on Yelp” which you can display!

Where are ppl looking for phone numbers? Online. Are you there yet? Are you correctly listed?
Askcity; yahoo! Local; google maps; Microsoft
Harvest reviews from other sites. Can take a while to submit and correct info (delay), but worth doing.

Make A/V content findable (podcasts, videocasts):
Youtube; google video; blip.tv; blinkx; singingfish; yahoo podcasts; podcast.net; podcast alley

Podcasting is easy – do it!

Social networking sites – create a profile, myspace; facebook; flickr; ning
Creating forum where people are already connecting.

Find local blogs: blogs by city, blogdigger local; metroblogging; feedmap
Interact with local blogs!!!
Don’t intrude, but be available, find appropriate blogs, have authentic interactions, don’t be heavy handed; entering into an online community

Blogs and forums
Local blogs; technology boards; continuing education boards

Don’t use your building as an avatar – you must have follow through.

Ex: Iowa City PL Facebook page (!); Denver PL teens MySpace page – eVolver; Steve Lawson “See Also” page.

Hennepin Cty – bookspace – no artificial barriers to posting – not just local folks.

List yourself as experts!
Allexperts.com; ziki; illumio; qunu; yedda; FAQQLY; Otavo; Yahoo Answers
Remind patrons that you are also experts

Answer Board Librarians – Slam the Boards! Monthly event. Huge resurgence in people being interested in this. (Me: because economy is bad?)

Ask MetaFilter – jump in and answer.

Push the info OUT
Invest in newsletter software
Get email addresses from ILS? (if card agreement allows that)
Send periodically (don’t spam)
Variety of features.
Easy to turn RSS to email sends and vice-versa

Make sure that you’re in Wikipedia on city’s entry. Make your own entry.
(((Me; I need to update ours – esp. wi-fi info!)))

Aaron:
http://www.wccls.lib.or.us/polaris
pet peeve of Aaron’s: long url’s! shortened ot www.wccls.org
better: www.booksandmovies.org
Register variants of your URL - .net, .com

Instant Messaging
A primary form of communication
Free, easy

Next: Text Messaging
160 character messages on phone
cellphones and SMS continue to grow
overdue notifications via phone – Orange Cty PL doing this.

**Text a Librarian – software!!
Combines SMS and text messaging into one product. UC Merced
Have 20 people monitoring one screen name, claim questions and work on.

Chitter on Twitter
Is it worth it?
Be clear about what you’re sending
Works best when sending out quick info

City of Casa Grade PL – twitter feed

Twitter – LibrarySecrets – library tips – from College of DuPage
Check out Elyssa Kroski’s blog/info on twitter in libraries

Second Life. A bit out there right now, but good that we get to know about it.

Users ARE using these technologies. We need to be out there.

More is coming…

Q: local blog search engines – do they do non-us blogs
A: other engines do non-US blogs

Designing the Digital Experience – David Lee King
Monday, October 20, 2008

Web Design and Devt track – Darlene Fichtner, moderator

David’s book just came out – Designing the Digital Experience – this is the talk version’ of his book

Internet Spotlight column in Public Libraries mag with Michael Porter

Book: Experience Economy by Pine and Gilmore
“experiences are a distinct” commodity. Our economy is changing – don’t want just goods, nor just good service, but want to buy an “experience”.

I’ve never had a “rock star experience” at the Hard Rock Café, David!

Nathan Shedroff – “an approach to creating successful experiences for ppl in any medium” including digital.

Girls – American Girl dolls. American Girl Place in Chicago. “It’s not about the doll.” Can get doll’s hair done, go to musical, have tea with mom and doll, e-cards, etc. It’s about the experience around the doll (and making money).

Harley-Davidson website – click on “Experience” – “It’s all about the experience.” Showing you what to do after you buy the motorcycle. Me: making the assumption you will buy the motorcycle to get the experience.

Three paths to experience – structure, community and customer paths

Structural Path – where cust’s can focus on their own goals instead of yours. Restroom example. A well-designed experience should “stay out of the user’s way”.
Focus on customer experience, not cool features.
Three approaches to structure:
Jesse James Garrett – The Elements of User Experience
http://Jjg.net/elements
corporate model.

David Armano – darmano.typepad.com (damano?)
Experiential design. Be a patron for a week, then build the website.

Getting Real by 37signals – free at their website.
Don’t do functional specs – just start building. Focus on that experience brief. Make a one-page story of what your user needs, focus on that. Don’t focus on those “I’ll use it once/year” functions.
Ex: google docs. Fewer bells and whistles…which you never use (macros, etc.)

Community Path

Town hall meeting – different kinds of discussions.
Digital – ex: amazon’s customer reviews.

Real conversations – microblogging, comments, online forums.
His library – myspace, youtube and blog – all have comments

Way for users to connect to you and library. It’s what they do in person every day.
They also want to connect with each other. He has some users talking in the comment boxes about starting a book club – they provided space, users took initiative to use.

Customer reviews in catalog, forum space, etc.

Connections – lend themselves to conversations. Lead to community building.

YouTube – DLK – Web 2.0 song, Are You Blogging This? He was asking question in title, which people answered in comments.
Active invitation to participate. Have them give you top 5 list of _ after providing yours. They leave theirs in comments.

Participation – no participation, no community.

Sense of familiarity - getting to know you.

Telling Our Stories – they want to know you. What you like/don’t like. People want to participate in the story. Over 50% of teens have created web content (Pew). Katrina survivors did this, added to story by volunteers who helped rebuild.

Customer Path

Community-focused experience. Twitter. Experience community when share what’s going on. Back channel conversation also important.

Hotels – better bed. Starwood/Westin – Heavenly Bed. Sleep experience focus.

Sport Clips – haircuts – no “just for guys” hair salons – can watch sports on big screen. Providing “sports themed tv haircutting experience”. Haircut just part of experience.
Me: Women have been doing this for generations.

Webkinz – meet digital version of pet w/code. Buy stuff for them, make them room, etc. They extend brand into home.

Starbucks – creates coffee experience through content and sales.

Commonalities – extend physical presence to digital spaces, including brand extension; pre or post-shows for main event, which is buying the thing; interact with other owners/interest-holders.

Libraries can do this through books – have group book read – post-show is discussion, pre-show might be review posted online before checkout.

Not primarily about selling a product, but about creating experience that will, hopefully, lead to more sales. Different focus.

Customer Journey Mapping – from marketing. Ex: car buying experience – actually starts with old car breaking down, possibly. Each time you interact with sales person/company, that is a “touch point”. Track those, get insights into those transactions.

Center of your focus should be user, not organization.

Improving the Ordinary. Ex: WD40 got rid of straws taped to sides – now attached permanently. Figure out what ‘ordinary’ means on your website, then try to improve each of those touch points. Compare your website with sites in other industries, not just libraries. When he redesigned, he looked at customer favorites, like eBay and Facebook. Helped to improve user experience.

**
Connect the customer. Connect them to our blog, our youtube videos, or even our databases to get more use.

**Connect the customer to the extras.
**Connect the customer to other customers. Through videos, twitter, comments, forums.

Create an experience stage. Ex: Pike Place Market – throwing fish.

Storyboard the experience you want customers to have – try to create this. You are an actor – rehearse! Rehearse those user interactions, at ref desk but also online. What are you going to say?

How many of your reference librarians know how to interact on the web?? *** We should train for this. We really need to get this right!

Work on Conversation.
Read emerging books on marketing (Ex: Groundswell). New “conversation economy”.

We can learn “fine art of conversation” in libraries. Flickr = visual conversation.

Change.
We need organizational change in libraries. New ways of thinking about our interactions.

Internet Librarian – Keynote Monday, October 20, 2008
Howard Rheingold

Introduction – CEO, Tom

Top 10 Names for a non-Internet Librarian
Legacy Libn, Libn Unplugged, 3x5 Librarian, your supervisor Librarian, winner: 1.0 Librarian

Conference attendance down about 20%, tho last year was record year.

Jane Dysart, Conference Chair

Intro – Howard Rheingold

Wearing purple embroidered shoes…

Biology is war in which only the fiercest survive…but in recent years, new story…competition does not go away, but moves to side for new knowledge. Complex interdependencies from cellular level to Net.

In 2000, in Tokyo, people looking at screens of cell phones – rare at that time – in Finland, word for mobile phone is diminutive word for hand. Three teenagers stopped to talk to adults – noticed teen looked at phone, smiled, showed screen to peers, but did not show to adults. “They flock like birds” (Japan and Finland) – they all show up at same place, sharing info. Sociologists: the softening of time. General place/time period, all else is negotiated on the fly.

Philippines – Estrada trial. Plaza, black.

“Lowering the threshold…” for coordinated actions.

Smart mobs.

WE are where we were with pc in 1980 and net in 1990 in terms of smart mobs, new social structures.

Korea online journalism – citizen journalism. Mobilized their social network and tipped the election – winner’s first interview was to this online news network.

Madrid bombing. Govt claimed basque separatists. Text brought people to party hq.

Chile – penguin revolution. Schoolchildren wear uniforms – penguinos. Disparity between public and private school funding. Organized nationwide protest that shut the schools.

After Smart Mobs, he couldn’t seem to stop working on that idea – relationship between humans, tools we create, media and how it motivates us to use tools.

WE are humans because of our ability to use coordinated communication.

Early humans using communication, coordination to hunt and survive. HR: Cannot hunt large prey if squabbling amongst selves. Me: dysfunctional families were weeded out by evolution?? 

Rise of early writing, elite who could use this new code…until rise of printing press, etc.

Books by Elizabeth Eisenstein – early spread of literacy. Genius of organized science is that if you know rules, are literate, can do observation and experiment and share with others, adding to overall knowledge.

Literate populations were able to do things together that cculd not do before.

Growth of commerce – based on trust and worldwide communication system.

Today: spread of personal communication devices.

Toyota enables certain kinds of social networks within company – problems solved by ‘juries’ put together for that issue. Creates small world network within Toyota. Treat external vendors/suppliers differently – work with them to make them all more efficient, rather than one-way feed. They know something about collective communication that GM does not.

IBM transformed themselves by understanding growth of open-source movement, saved themselves by making support of os the main part of their business.

Google Ad Sense opened up to bloggers – bloggers make a little money, Google makes a lot. Helps both.

Millions of Amazon “shops” out there.

This is becoming significant trend – distributed commerce.

Ebay has made millions enabling a little bit of trust, and tracking it. Ratings, power sellers, etc.

Wikipedia – example of distributed knowledge creating something new. Both in profit and nonprofit worlds.

ThinkCycle – design students around the world working on problems put up on site. Cholera hydration unit was early success – cheap, easy to use.

SETI – distributed computing power. 3mil+ volunteers providing space. Most powerful supercomputer in the world as a result!

Biomedical research being done in similar way to seti – Stanford, etc.

Tsunami, Katrina, etc. – ad hoc networks to find, connect ppl. Katrina – 15yo figured out data/network problem.

Jim gray – guy who was lost at sea. Used networking to try to find him. 12,000 volunteers – put together in a day or so.

Web 2.0 co’s creating “platforms for participation”

Common characteristics – easy to use, leveraged self-interest rather than altruism, enable connections, group forming, self instructing, open. Leverage self int = pagerank

Works with Inst for the Future on project.

Participatory media.

New way of learning and teaching, not just new set of tools to tack on.

He won haystack award – teaching tools using open source multimedia

Social Media Classroom – project launched on Wednesday
Blogs, forums, using seismic to embed live video – tabbed areas for fluidity, bookmark sharing networks, microblogs, etc. diff tools for diff uses and groups.

Help learn rhetoric of social media.

Twitter – Comcast cares – power line down – he tweeted ‘comcast cares’ and got truck out.

Text literacy is not enough. “Don’t keep up with technologies, keep up with literacies.” Where libns come in. Authority checking.

Web literacy:
How find answer to question, how pose?
How do you know the answers are true?

These questions are our role, our strength.

http://socialmediaclassroom.com
can apply and join, download drupal install free

dance Dance library evolution

http://librarydance.pbwiki.com

Kenley Neufeld – santa barbara city college lib director
Tour of Tools

his phlosophy – try everything, see what sticks

presentation created in zoho

user-focused tools = theme
easy to use, fun, free

social/median – news aggregator?
skitch – mac only- great piece of software
ubiquity – from mozilla – works in firefox
meebo
flickr
twitter
jing
seesmic – video comment tool on blos
disqus – aggregates all commentson all blogs
12 seconds – like twitter but video
del.icio.us
twine – like del.icio.us – use semantic web tech to intelligently push you info – recommends sites using metadata
librarything
zoho

he's used on lib website: library.sbcc.edu
librarything – new books as they arrive – can scan in isbns
ubiquity – in firefox only – keyboardcommand that does thingslike zoom150 to change resolution in browser
meebo widget – just ref desk staff
facebook page – use to push event info – link off front page
flickr – library 365 project
librarything – in libthing can say only want x number of items to show – librarything just released all their book covers for libraries
their site is moveable type site

productivity enhancement:
skitch – mac only – he loves – like snag-it – screenshots – button for webpost to skitch site – can then share from there very easily. cool
bit.ly – like tinyurl.com – gives twitter link auto!
twitter: kenleyneufeld
he uses skitch when doing im chat ref to show them screenshot of what they should see
also uses for online classes.
fireshot = like skitch for firefox
skitch better than snagit because of ability to upload and share seamlessly
jing is similar – shot or video – records set of screen actions!!! - great for showing how to sign into db's and such great for online demos
create jing video – can upload then share. open site, so instead could just save locally.

zoho – online presentation software. can share with others and work online. great for online conferencing. free site. free desktop sharing!

ubiquity – mozilla firefox add-on – he uses variety of self-defined commands
2 dozen preset, can create your own
just a few months old

filesharing – he uses dropbox – synchs automatically with all pc's you use – private – he prefers to google docs

**
Laura Carscaddon – using w/business students
u of az – eller college of mgt

she heavily uses tinyurl, esp. the unique url service – tinyurl.com/customlink

she has blog for biz students, uses google reader, twitter

Friendfeed pulls them all together – friendfeed.com/uabizlib

creepy treehouse – creepy guy in 'hood built to lure kids in – don't want services to be that, so friendfeed offers public site where they can look w/out her knowing – privacy for students

me: could use friendfeed for staff blog/info
kenley: could embed on another page – show latest 5-10 friendfeed posts

bit.ly over tinyurl because bit.ly allows you to create account and share all your shortcuts

**
Jezmynne Westcott – embedded libnship in course mgt systems

embedded librarian = integrated into the community as part of the whole

why the cms?
faculty and students are already using for courses
she's talking about academic cms – course org software

she's a science libn – but using same tools as most students/faculty at org.

work with a class in a course site – using sakai (their cms) -
sakai is open source course management system - sakaiproject.org

can use for BI , project management, manage accreditation
icanhazcheezburger – bwavo clappity clappity – bunny

jez91711 – gmail, chat
**
Colleen Harris – revamping freshman orientation at the uteen at chattanooga
or, keeping librarians sane andmanaging scarce resources

What is scarce where you work?

USTU 101 – basic college life skills course – esp. for at-risk students- library involved in this larger course

jason griffey – it at utc – they got huge grant to create tutorials in camtesia (?) - got ipod touches to lend out. they have a lot of students from other side of digital divide.

created ipod touch tour! got classrooms back for other uses.

photos from ihasahotdog.com – lolcats with dogs

revamping lib orientation – meet the librarians, use new goodies, new freshman lib experience
“you improvise, you adapt, you overcome” - quote from Heartbreak Ridge

monorail kitteh – cheezburger

In with the good, out with the bad – they had a good system, but they were running out of time to do it all, needed to make more effective.

have prizes, quizzes at end

lessons learned – took a while, students loved it, blackboard is evil

what are your scarce resources? time? space? money? ppl?
what are you going to do about it? get creative.

get student intern/assistant to do video, graphics, etc. they use work-study students – cheap!

they also have digital camcorders they lend to students
**
Courtney Stephens – elec and educ'l libn
volunteer voices – volunteervoices.org – statewide project of primary sources related to TN history and democracy in TN

10K+ scanned images – photos, objects, docs
for use by students
goal 11K+ images
brainchild of tennshare – statewide consortia – TN electronic library (tel)
TEL is free for any student/person in TN

got grant, 10 partner intitutions- public, academic, state
each have rep on governing board, each matched money from grants
chosen for having coll's of archives

95 contributing inst's from around the state. partner inst's resp for pr, marketing, getting contributing inst's

most on theme of democracy in TN, but very broad.

copyright issues – most out of copyright, but those inst's that had rights retained those rights – volunteer voices not doing copyright clearance – publ under creative commons license – volunteer voices can distribute with attribution, no commercial use, no derivative work (cropping, etc.)

who using? educators, researchers, geneaologists – training done with k-12 teachers, signed agreement to use in classroom, got stipend and free training in return. other training done by request for counties, school systems. integrated with tn state curriculum standards.

recent IM and social networking stats

This is so prevalent, if libraries aren't out there (like mine!) we're very behind the times.

Universal McCann = more than 1/2 of US Adults text, blog, use social media. They're out there!

18-34yo - 85%. Reigning form of personal communication.
They know people at the library, so why can't they connect to us?

Do we have a Facebook account? A MySpace page?

Chart from marketingcharts.com - he highly recommends
2007 total social networking - 54 million memberships

Difference between Facebook and MySpace

YA's "love collecting friends" - this can work in our favor. We can make this work for PR, etc.

Alloy marketing survey on teens vs. tweens usage.
72% of teens using chat or IM at least once/week!!

HOw get library on board with this idea?
mention: the Dead Librarian - geneaology blog - other libraries are linking to her blog because it's so useful for geneaology research. Sometimes you have to do it on your own.

2004 Pew Internet and American Life survey - at that time, four in ten Americans used IM! This has only grown.

Q: what about low use of IM? How do you get patrons to use it?
A: You need to do constant reminders/press. Topeka model mentioned by Joan Frye Williams earlier today - Topeka has meebo widget pop up when someone gets zero results in OPAC!
A: to find folks using social networking, need to advertise via social networking. Link to events for friends (facebook, myspace).

If something's not working, if stats going down, let go of it!

Q: how do you staff IM reference? on desk personnel, even though away from desk a lot? off desk personnel who have office hours?
A: find what works. informal mode of communication - person will wait until you respond, up to a point. when the phone rings, we make them wait - similar.

Library Success wiki - www.libsuccess.org - excellent.

Ideas:
use Im for about a week among the reference staff and/or friends. no policy. no procedures.

use Meebo right now - easiest IM aggregator

don't be formal - this is not a formal mode of communication

keep stats and review month to month** - if see it go down, promote it more, keep grabbing stats.

University of Georgia Libraries - guide to using instant messaging. Explanation a bit complicated, but idea is good. They need to keep up - mention meebo!

Just do it!

Think of this as fun, a way to reach a whole new audience.

IM lingo (brb, lol, etc.) - it's OKAY on IM for you, as a librarian, to say "brb"! Don't be formal!

http://curtisrogers.blogspot.com/2008/09/sc-state-library-ask-leo-im-service.html
Ask Leo = their meeboMe widget at SC state library. He got interviewed by local news about this - video on site.

We are competing with bookstores, wi-fi hotspots, and more.

Demo on how to use Meebo. username: libraryinstruction

Comments on bad websites (he's doing another session tomorrow on this) - we have 17yo volunteers who could make us a better website than most lib websites out there.